DAY 1
BRAND SURGERY
Dive into your brand's greatest successes and failures. Customer centricity, persona building & content marketing matrix. Understand what to do, and what not to do.
DAY 2
CUSTOMER EXPERIENCE
Become a pioneer in delivering orchestrated interactions along touchpoints and influence all moments that customers have with your organization.
DAY 3
INNOVATIVE CONTENT
Create a step-by-step process to craft an exceptional brand story for your brand that really connects with your potential customers, bringing you great results.
AGENDA
MAY 26th
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FUTURE PROOF YOUR BRAND
- Define brand success
- Identify new branding techniques
- Assess your brand to customer fit
KNOW YOUR CUSTOMER
- Customer Centricity deep-dive
- Define multiple target personas
- Map your target customer’s journeys
ACTIVATE YOUR BRAND
- Define your brand activation content
- Design your content calendar
- Write your 12-month publishing plan
MAY 27th
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CUSTOMERS' WELLBEING
- Building up vocabulary & practice
- 3 levels of experiences
- Journeys, touchpoints, channels
DEEP DIVING – METHODS
- Growing omnichannel maturity
- Omnichannel interactions
- Mapping methodologies
DIFFERENTIATING - TACTICS
- Organizational change
- Measurement and business case
- Long-term strategy and roadmap
MAY 28th
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CHANGED LANDSCAPE
- How to keep up with customers?
- Content for all channels
- Sustainable engagement
INNOVATIVE CONTENT
- 3C content production model
- Innovative production engine
- Enriched brand stories
SMART ACTIVATION
- The right technology and data
- Personalization techniques
- Implementation action plan
EARLY BIRD OFFER TILL 16th MARCH
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TRAINERS
EXPERIENCE & KNOWLEDGE FROM THE BEST
Gina Wessels is a strategic digital marketing and digital transformation consultant with over 16 years’ global experience across a range of industries including luxury hospitality and travel, airline, restaurant and catering, green coffee, wine, agriculture, pharmaceuticals and telecoms
Gina has been a partner of the Google Digital Academy for over 4 years where she delivers Brand, Mobile, Programmatic and most recently the Executive Leadership Transformation program on behalf of Google for their most prestigious clients. Gina is also a subject matter expert and facilitator for the award-winning Squared Online Digital Marketing Certificate.
CLIENTS INCLUDE
Marina Sverdel is and Digital Executive, Speaker and Learning Strategist, certified Customer Experience Professional by Nielsen Norman Group and nominated for Global Digital Women Award. She is an acknowledged change agent in transforming organizations towards integrated, digitalized journeys.
Currently, Marina is pioneering a Customer Experience entity in METRONOM, the tech unit of METRO. With 2000 team members, Marina is establishing processes and ways of working to provide customized IT services, solutions, consulting, development, implementation and support for METRO worldwide with end-to-end view on customer’s lifecycle and eco-system.
GLOBAL HEAD - OCE
Pilar Barrio works with Google as a lead facilitator for their Digital Academy, where she trains their top clients in mobile strategy, programmatic advertising and user-centric marketing. Her compelling style is straightforward, energising, stimulating of discussion and regularly inspires listeners into action.
In her areas of expertise; video, social and content marketing, Pilar has advised hundreds of brands looking to cut through the noise of the digital space. Having worked over 10 years at media groups such as Aegis or Havas Media, Pilar combines the know how of the top agencies and the expertise working all around the globe with some of the best brands.
CLIENTS INCLUDE
ORGANIZER
OGI EUROPE
CITY CORNER OFFICES
Üllői út 25., 1091 Budapest
Hungary