DAY 3

Content + Video
to engage Gen-Z candidates.

COURTYARD MOSCOW PAVELETSKAYA HOTEL

29 May, Moscow

LED BY

Pilar Barrio

GUEST SPEAKER: DANONE

Yulia Shundikova

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What makes your talents tick?

Learn directly from Pilar Barrio (Lead Trainer of Google's Digital Academy) a step by step process on how to connect with potential candidates through content on social media. How to build the story of your brand in a way that is meaningful to them, from showcasing your company’s culture that attracts talent to building a human connection before and during the application process.

Winning Communication Formula

1 If you thought Millennials were hard to reach, wait until you try to recruit the next generation. One in five Generation Z applicants are dropping out of the recruitment process, even after being offered a job. Learn the approach that eliminates this challenge.

Social Recruiting

2 Social recruiting goes beyond posting job ads on your company’s social networks. See a step by step process on storybuilding to connect with candidates, that attracts talent to building a human connection before and during the application process.

Creating Engaging Content

3You will work on new ways of creating content using highly engaging formats in social media, such as video and Instagram stories. With video representing 80% of the global internet traffic, it’s not hard to see why job postings with video have a 34% higher application rate. We will close the day exploring the possibilities of social advertising and you’ll leave the room with a content roadmap to start planning your future recruitment campaign.

Download Agenda

Few words from Pilar Barrio

Guest Presentation

How Danone Attracts Top-Talent

Yulia Shundikova, Employer Branding Program Manager

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450

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400

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3 Day Pass

350

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