The latest & best in

Recruitment Marketing

New York-Stockholm-Riga Moscow

We finally arrived!

27-29 May, Courtyard Marriott

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Our Guests

What to expect

We’ll give you 3 days with innovative hand picked experts on Employer Branding, Recruitment and Engagement, and fresh tech startups, who will show you how to find, persuade and communicate with the people you need in the next 5 years. Simply put: this event prepares you for the future of recruitment. Hot & brand new insights, tools & tricks you probably never heard of and fresh strategies that work.


Global and Russian
Employer Branding trends

Learn about the latest trends in the field and understand how Gen Z and start-ups are disrupting the workplace. Also learn about how Universum predicts that the HR Department will work and fit in with the overall organization in the future.


Best & Worst
Employer Branding Campaigns

Hear about and see some of the best (and worst) practices when it comes to EB campaigns and learn how some of the most successful companies in this regard have cracked the code.


Create Messages That
Candidates Can't Ignore

Learn a set of easily usable technical tricks, that combined with marketing skills & proper leadership gives you results every time. A somewhat controversial approach, which is behind the success of Central & Eastern Europe's largest sourcing center.


Marketing Toolkit for Recruiters

You will see what the pragmatic purpose of building an employer brand for everyday recruitment routine is. You will hear the latest best practice in personal branding for recruiters, and new social media formats you are probably not aware of at all.


Winning Communication Formula

If you thought Millennials were hard to reach, wait until you try to recruit the next generation. One in five Generation Z applicants are dropping out of the recruitment process, even after being offered a job. Learn the approach that eliminates this challenge.


Creating Engaging Content

You will work on new ways of creating content using highly engaging formats in social media, such as video and Instagram stories. You will also explore the possibilities of social advertising and you’ll leave with a content roadmap to start planning your future recruitment campaign.

World leading employer branding experts from Universum, a former ethical hacker turned Recruitment Guru, and the Lead Trainer of Google's Digital Academy.
Attend all 3 days, or any of them separately. The choice is yours.

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Student Pass