Messaging Fundamentals

The objective of this course is to provide a complete understanding of messaging (SMS and emerging channels) in order to plan and deliver campaigns. The format of the course is a practical one, which will include case studies, exercises for each section, hands-on use of messaging systems.

  • Understand the role of messaging for YOUR company in mobile and multi-channel marketing campaigns.
  • Be able to set-up, manage and deliver brand SMS campaigns via messaging platforms.
  • Develop strategies for collecting and managing user data (such as mobile numbers), opting in and opting out.
  • Plan and deliver mobile messaging campaigns to connect multiple channels, including offline to online.

Lead Tutor of Google Squared Online, international speaker, trainer and consultant, having worked in 18 countries across 4 continents. His vast marketing and business building experience has resulted in him being recognised as an authority on digital marketing and aggressive business growth, having a no-nonsense approach, and for practicing what he preaches. Regular guest and keynote speaker and his informal and interactive approach continues to entertain audiences globally.

Few of the companies he has worked with over the years: Pepsi, Google, Experian, Nestle, Carlsberg, L'Oreal, Kraft, Disney, BMW, Sainsbury's, Tefal, PMI.