Next Gen Mobile

This workshop is aimed any marketers looking to understand the role and opportunities from mobile, especially smartphones. In a world of personal and uniquely owned devices, mobile has become a core channel for personalised communications. The workshop will give you knowledge of this channel, brand examples and you how to develop strategies as well as specific tactics to use.

  • The current mobile landscape and trends.
  • The different technology channels available in mobile: messaging, apps, web and proximity.
  • How to identify mobile audiences and plan an appropriate strategy.
  • Tactics to use to deliver strategic objectives.
  • The relevant of personalisation and content through content, location and response.
  • How to implement personalised mobile marketing in your business.

Lead Tutor of Google Squared Online, international speaker, trainer and consultant, having worked in 18 countries across 4 continents. His vast marketing and business building experience has resulted in him being recognised as an authority on digital marketing and aggressive business growth, having a no-nonsense approach, and for practicing what he preaches. Regular guest and keynote speaker and his informal and interactive approach continues to entertain audiences globally.

Few of the companies he has worked with over the years: Pepsi, Google, Experian, Nestle, Carlsberg, L'Oreal, Kraft, Disney, BMW, Sainsbury's, Tefal, PMI.