MARKETING

Search & PPC

This course is designed for anyone who is responsible for driving target traffic to a website or campaign, anyone who thinks that understanding search marketing will make them better at what they do, clients who need to better understand how to manage, search campaigns through partners or agencies, and account managers to account directors level in agencies who need to understand Search from a strategic perspective.

  • Being able to undertsand where search fits in the dynamic customer journey.
  • Learning how to use a variety of search planning tools.
  • A greater understanding of the value of analytics data & how to use it.
  • A framework for creating more relevant, insightful on-site content.
  • Practical course setup enabling real-time changes.
  • Guidance on selecting third parties to help with search optimization.
  • Being able tomake sense the latest search algorithm updates.

Lead Tutor of Google Squared Online, international speaker, trainer and consultant, having worked in 18 countries across 4 continents. His vast marketing and business building experience has resulted in him being recognised as an authority on digital marketing and aggressive business growth, having a no-nonsense approach, and for practicing what he preaches. Regular guest and keynote speaker and his informal and interactive approach continues to entertain audiences globally.

Few of the companies he has worked with over the years: Pepsi, Google, Experian, Nestle, Carlsberg, L'Oreal, Kraft, Disney, BMW, Sainsbury's, Tefal, PMI.

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