What does it takes to engage your business in your big idea, deliver it effectively, and your leadership role in executing that successfully? Turning a great idea into successful results is never easy. The Economist says that 57% of companies fail to implement their strategies. Harvard found that companies typically only deliver 63% of their promised impact. And AMA found that only 3% of leaders think their corganisations are good at execution. Yet market leaders are 35% more likely to prioritise strategy execution over formulation. Both matter, but doing it matters most.
Global thought leader in strategy, innovation and marketing. He is a bestselling author, expert consultant and keynote speaker, helping business leaders to develop innovative strategies for business and brands.
He is a thinker, advisor and practical entrepreneur. He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools.
He features on the Thinkers 50 “Guru Radar” as one of the world’s top business experts.
Few of the companies he has worked with over the years:
Virgin, Coca Cola, DSM, Vodafone, GSK, Mars, Red Bull, Sabre, Santander, Tata, M&S, Turkcell, Visa.