LEgo Group
  • Hays

The Project

Customized project for the Danish toy manufacturer involving LEGO's Eastern European business units. We have helped LEGO in their efforts to bring their marketing managers up to speed on digital, to understand digital channels and platforms within a business context.

The Outcome

  • improved behavioral targeting based on engagement & the right content
  • demonstrating how to use real time social data for product development
  • finding the suitable strategic planning model to achieve objectives
  • measurement & optimization