Philip Morris International
  • PMI

The Project

This digital foundations course ensured all team members receive the latest in digital knowledge and be more confident in the key digital areas. Following this course they were able to examine strategic planning models that can help them develop their digital thinking, and help them identify the power of integration. The course was packed full of practical examples, case studies and exercises to ensure delegate confidence.

The Outcome

  • understand the fundamentalconcepts of digital
  • know how digital fits into the modern integrated marketing mix
  • identify which strategic planning model will work best for you
  • gain access to, and be confident using consumer insights tools
  • explore the options and value of various testing methodologies
  • develop an understanding of the impact digital has had on the 4 Ps of marketing