Business Innovation Lab

New business models are the most effective way to transform organisations, to innovate the whole way in which the business works. Inspired by a new generation of businesses – Airbnb to Uber, Dollar Shave Club to Netflix – we see dramatically new business models in every market, through collaborative platforms, data analytics and personal recommendations, or subscription-based payments. We explore at least 64 different business model templates which could transform your business. We start with the customer, to explore emergent needs and behaviours, shaping better propositions and solutions, then exploring how to deliver them commercially, and as engaging customer experiences.

  • Design Thinking: immersing yourself in customer worlds to find deeper insights and ideas
  • Value Propositions: defining the value to customers, how you will solve their problem better
  • Concept Definition: beyond products, the business system to deliver the customer solution
  • New Business Models: exploring potential ways to better configure the business system
  • Business Modelling: defining the right business model, suppliers to suppliers, revenue and costs
  • Testing and Shaping: evaluating and improving the emerging business model to deliver
  • Horizon Planning: how to migrate from old to new, or to launch a new business effectively
  • Customer proposition: defining the target audience, and the promise to them
  • New business model: innovating the business, channel to pricing, supply and delivery
  • Business blueprint: mapping out the business innovation and the market innovation

Global thought leader in strategy, innovation and marketing. He is a bestselling author, expert consultant and keynote speaker, helping business leaders to develop innovative strategies for business and brands. He is a thinker, advisor and practical entrepreneur. He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools. He features on the Thinkers 50 “Guru Radar” as one of the world’s top business experts.