Strategy is about purpose, direction and choices. Growth is the platform to create a future strategy – how to grow profitably and sustainably – by seizing the best opportunities of a changing world. The problem is, most companies develop strategy based on extrapolating their past success – trying to squeeze a little more out of the same old model. Yet we all know that what made us great, is unlikely to make us great in future. How do we reach new markets? To Asia or South America? How do we extend to adjacent markets? New products, or services? The “future back” strategy development approach jumps to the new context, then uses horizon planning to define and prioritise the roadmap to get there.
Global thought leader in strategy, innovation and marketing. He is a bestselling author, expert consultant and keynote speaker, helping business leaders to develop innovative strategies for business and brands. He is a thinker, advisor and practical entrepreneur. He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools. He features on the Thinkers 50 “Guru Radar” as one of the world’s top business experts.