This workshop will give you the tools and the roadmap you need to develop strategies that take advantage not only the new marketing opportunities offered up by digital, but also the new sales channels and customer service platforms that digital can provide. Utilize the new opportunities for brands and customers to collaborate, helping you develop both products and services; by understanding the impact digital has had on placement, product, promotion and price.

  • Learn the current best practices for digital transformation.
  • Identify which strategic planning model will work best for you.
  • Gain a comprehensive overview of the connected customer journey.
  • Understand the importance of an integrated strategy.
  • Know how to measure the effectiveness of your work.
  • Understand how agencies are being disrupted by the new digital economy and how to take advantage of this paradigm shift.

Lead Tutor of Google Squared Online, international speaker, trainer and consultant, having worked in 18 countries across 4 continents. His vast marketing and business building experience has resulted in him being recognised as an authority on digital marketing and aggressive business growth, having a no-nonsense approach, and for practicing what he preaches. Regular guest and keynote speaker and his informal and interactive approach continues to entertain audiences globally.