MESSAGING FUNDAMENTALS

The objective of this course is to provide a complete understanding of messaging (SMS and emerging channels) in order to plan and deliver campaigns. The format of the course is a practical one, which will include case studies, exercises for each section, hands-on use of messaging systems.

  • Understand the role of messaging for YOUR company in mobile and multi-channel marketing campaigns.
  • Be able to set-up, manage and deliver brand SMS campaigns via messaging platforms.
  • Develop strategies for collecting and managing user data (such as mobile numbers), opting in and opting out.
  • Plan and deliver mobile messaging campaigns to connect multiple channels, including offline to online.

Over 25 years experience in digital media, advertising and brand strategy. His specialisms cover mobile, social media and innovation. He divides his time between strategic brand consulting and as a university lecturer. His current focus is on creating meaningful experiences with emerging technologies in channels including The Internet of Things (IoT), wearables, VR, holographic projection and artificial intelligence. In his academic role he is a Senior Lecturer in Future Media at BCU, Senior Lecturer in Creative Advertising at UCA and Visiting Lecturer in Fashion Marketing at NTU.