This workshop is aimed any marketers looking to understand the role and opportunities from mobile, especially smartphones. In a world of personal and uniquely owned devices, mobile has become a core channel for personalised communications. The workshop will give you knowledge of this channel, brand examples and you how to develop strategies as well as specific tactics to use.

  • The current mobile landscape and trends.
  • The different technology channels available in mobile: messaging, apps, web and proximity.
  • How to identify mobile audiences and plan an appropriate strategy.
  • Tactics to use to deliver strategic objectives.
  • The relevant of personalisation and content through content, location and response.
  • How to implement personalised mobile marketing in your business.

Over 25 years experience in digital media, advertising and brand strategy. His specialisms cover mobile, social media and innovation. He divides his time between strategic brand consulting and as a university lecturer. His current focus is on creating meaningful experiences with emerging technologies in channels including The Internet of Things (IoT), wearables, VR, holographic projection and artificial intelligence. In his academic role he is a Senior Lecturer in Future Media at BCU, Senior Lecturer in Creative Advertising at UCA and Visiting Lecturer in Fashion Marketing at NTU.