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CUSTOMER CENTRIC DIGITAL STRATEGY
10 Rules To Gain Customers & Sales

Related to your marketing, advertising and sales initiatives, data will help you have a deep understanding of your customers’ needs, feelings, basically of what they expect from you. And the good news is that people send you a lot of these data when they are acting online. If you know how to capture and analyse these insights, and use the right technology behind, all your initiatives will become more relevant and cost-effective and this will have a positive impact on your sales. Do you want to learn more about this? This workshop is for you.

UNDERSTAND
how today's empowered customers' behaviour and expectations towards brands have changed
LEARN
how to identify customers' needs and intent to interact with them in the most efficient way
IDENTIFY
where, when and how to capture the relevant data generated from the customers on-line behaviours
UNDERSTAND
how to offer and measure a seamless customer experience across online & offline channels, and different devices
SEE
how technology can support your efforts to maximise customer engagement and ROI
UNDERSTAND
how to measure your efforts with metrics and KPIs that are relevant for digital across the full customer journey
REFLECT
on how transformation of mindsets, processes and organisation is the key to success… and get ready for change!
WORK
on a solid action plan that you’ll bring back in your organisation

Eric's speciality is creating consumer centric, digital-first marketing, programmatic and mobile strategies, increase expertise in e-commerce and is developing customer centric digital, marketing and commercial approaches. He has an innovative & energising educational approach to training. He creates serious, though interactive playful & fun learnings experiences which provide commitment, cross-fertilisation & ultimately pleasure of learning. His recent clients include Bayer, Alfa Romeo, Capgemini, Publicis, Jeep and Coleman.

THE FUTURE OF CONTENT
Develop a future-ready content strategy that harnesses emerging technologies

This workshop will give you a view into the future of content and transport you all to 2020. A time when mobile will be ubiquitous and consumers will be surrounded by AI, smart speakers, VR and immersive video experiences. A time for which, you can start preparing now. You will learn to:

IDENTIFY
the key emerging human behaviours that will drive decisions on where you spend your marketing budget
DESIGN
your content for your customers, outside of their smartphone and into the world of smart speakers & connected homes
MAKE
the move from producing text-heavy content to connecting with your audience through live video
UNCOVER
the creative opportunities of improved formats such as AR, VR and 360 video in social media
DEVELOP
a roadmap for 2020 to achieve your most ambitious goals in digital marketing and customer experience

Pilar's speciality is creating stories for brands which connect with their potential customers, bringing great results through video, social media and content marketing, mobile strategy, programmatic advertising and user-centric marketing. Her compelling style is straightforward, energising, stimulating of discussions and regularly inspires listeners into action. Pilar has advised hundreds of brands looking to cut through the noise of the digital space. They include Sony Pictures, Playstation, Coca Cola, Chevrolet, BBC and Microsoft.

CUSTOMER 4.0
How to win over today's very demanding customer emerging technologies

This workshop is designed to help you understand the transformation challenges you are faced with, and to give you insights, processes and inspiration to help you optimise your strategic, marketing and sales initiatives, through a customer centric and omnichannel approach. We will combine learnings, business cases, exercises and cross-fertilisation, and cover key topics such as optimised customer engagement, role of technology, digital transformation and change in mindsets.

UNDERSTAND
how customers behave today and what they expect from you
RE-INVENT
your audience segments and interact with them in a relevant way when they are most receptive
DESIGN
a better approach creating your assets and campaigns
BOOST
your sales, campaigns and overall your customer satisfaction and loyalty

Eric's speciality is creating consumer centric, digital-first marketing, programmatic and mobile strategies, increase expertise in e-commerce and is developing customer centric digital, marketing and commercial approaches. He has an innovative & energising educational approach to training. He creates serious, though interactive playful & fun learnings experiences which provide commitment, cross-fertilisation & ultimately pleasure of learning. His recent clients include Bayer, Alfa Romeo, Capgemini, Publicis, Jeep and Coleman.

DIGITAL CHANGEMAKERS
How to win over today's very demanding customer emerging technologies

Digital transformation is not just affecting your industry, it’s already impacting your organisation. This is your opportunity to lead internal change and mobilise your teams into activating your company’s digital strategy. This module will give you the knowledge and techniques you need to lead digital transformation in your company, moving from old ways to new ways of working. You will identify the main capabilities and skills you need to become an agent of change within your company. You will develop a new value proposition for your business that is more adequate to the digital world and how digital technology is affecting your industry.

BECOME
digital leaders in our organisation, you first need to understand what’s happening in our environment and your industry and how these changes will affect your business model, your relationships with customers and the people you work with.
DEVELOP
a customer-centric mindset. Digital is forcing us to shift our focus on products and services to shaping organisations around the customer. Learn the basic techniques and methodologies to improve or develop your products, services, brand and culture around your customer netwo
USE DATA TO
solve problems, to scale up your business, to get to know your customer better and to generate more value for them and your business.
LEARN
new business models and digital platforms. A culture of innovation, MVP, test and learn, experimenting.
CREATE
a roadmap for you to become a digital transformation leader in your organisation.

Pilar's speciality is creating stories for brands which connect with their potential customers, bringing great results through video, social media and content marketing, mobile strategy, programmatic advertising and user-centric marketing. Her compelling style is straightforward, energising, stimulating of discussions and regularly inspires listeners into action. Pilar has advised hundreds of brands looking to cut through the noise of the digital space. They include Sony Pictures, Playstation, Coca Cola, Chevrolet, BBC and Microsoft.

DATA & TECHNOLOGY DRIVEN MARKETING
Boost the relevancy and cost-effectiveness of your marketing initiatives through data and technology

The beauty of digital is that we now have at our disposal and endless amount of data that, if we know how to make good use of, can help us to understand very precisely what people expect from us at what very moment of their customer or purchasing journey, and when they are receptive to receiving a message from us. And that’s not all…technology has improved so quickly that you now have many solutions to help you process these data, and make your marketing and advertising initiatives highly relevant, personalised to your very audiences, and very cost-effective.

KNOW
what digitally empowered customers are expecting from you
LEARN
how to identify customers' needs and intent, to interact with them in the most efficient way
IDENTIFY
where, when and how to capture the relevant data generated from the customers on-line behaviours
DISCOVER
how machine learning, programmatic marketing, automation etc… can support you to maximise customer engagement and ROI
UNDERSTAND
how to measure your efforts with metrics and KPIs that are relevant for digital across the full customer journey
MASTER
the pillars of digital transformation and why you need to change

Eric's speciality is creating consumer centric, digital-first marketing, programmatic and mobile strategies, increase expertise in e-commerce and is developing customer centric digital, marketing and commercial approaches. He has an innovative & energising educational approach to training. He creates serious, though interactive playful & fun learnings experiences which provide commitment, cross-fertilisation & ultimately pleasure of learning. His recent clients include Bayer, Alfa Romeo, Capgemini, Publicis, Jeep and Coleman.

MASTER BRAND STORYTELLING
Unforgettable Brands - Sticky Stories that deliver results for your business

Storytelling is the future of marketing, as a tool that helps us stand out in a world where attention spans are short and our target audiences move fast, scrolling down social feeds. Learn to unlock stories that will connect with your audience, in an effective and seamless way, with inspirational examples and a step-by-step methodology.

LEARN
three simple steps, with which you will be able to design your brand storytelling plan
GET INSIDE
your customers’ heads using digital insights and using data driven storytelling.
FIND
the sweet spot between your audience’s mindset and what your brand can offer.
BE ABLE
to make the impact of your stories last and creating a following around your brand.
CREATE
a piece of work you can start actioning when you go back to the office.
CREATE
a plan to launch your value content in the at the right time.
LEARN
step-by-step process to craft a good story for your brand, bringing you great results.
BRIEF
your teams to give you all the content variations you will need for each digital channel.
MAXIMIZE
your budget across many different platforms in an effective way.

Pilar's speciality is creating stories for brands which connect with their potential customers, bringing great results through video, social media and content marketing, mobile strategy, programmatic advertising and user-centric marketing. Her compelling style is straightforward, energising, stimulating of discussions and regularly inspires listeners into action. Pilar has advised hundreds of brands looking to cut through the noise of the digital space. They include Sony Pictures, Playstation, Coca Cola, Chevrolet, BBC and Microsoft.