Customer Centric Digital Strategy
10 Rules To Gain Customers & Sales

Trainer: Eric Renard


Eric's diverse background, spending years as Digital, Marketing and Communication professional in different international organisations and agencies helped him to excelling strategic and operational projects around digital, marketing, brand and communication, developing content and assets, managing campaigns and coordinating international teams. His speciality is creating consumer centric, digitalfirst marketing, programmatic and mobile strategies, increase expertise in e-commerce and is developing customer centric digital, marketing and commercial approaches.

Related to your marketing, advertising and sales initiatives, data will help you have a deep understanding of your customers’ needs, feelings, basically of what they expect from you. And the good news is that people send you a lot of these data when they are acting online. If you know how to capture and analyse these insights, and use the right technology behind, all your initiatives will become more relevant and cost-effective and this will have a positive impact on your sales. Do you want to learn more about this? This workshop is for you.

  • Understand how today's empowered customers' behaviour and expectations towards brands have changed
  • Learn how to identify customers' needs and intent to interact with them in the most efficient way
  • Identify where, when and how to capture the relevant data generated from the customers on-line behaviours
  • Understand how to offer and measure a seamless customer experience across online & offline channels, and different devices
  • See how technology can support your efforts to maximise customer engagement and ROI
  • Understand how to measure your efforts with metrics and KPIs that are relevant for digital across the full customer journey
  • Reflect on how transformation of mindsets, processes and organisation is the key to success… and get ready for change!
  • Before leaving, you will work on a solid action plan that you’ll bring back in your organisation
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The Future of Content
Develop a future-ready content strategy that harnesses emerging technologies

Trainer: Pilar Barrio


Pilar is a Lead Facilitator for the Google Digital Academy, where she trains their top clients in mobile strategy, programmatic advertising and user-centric marketing. Her compelling style is straightforward, energizing, stimulating of discussion and regularly inspires listeners into action. In her key areas of expertise; video, social media and content marketing, Pilar has advised hundreds of brands looking to cut through the noise of the digital space. They include Sony Pictures, Playstation, Coca Cola, Chevrolet, BBC and Microsoft.

This workshop will give you a view into the future of content and transport you all to 2020. A time when mobile will be ubiquitous and consumers will be surrounded by AI, smart speakers, VR and immersive video experiences. A time for which, you can start preparing now. You will learn to:

  • Identify the key emerging human behaviours that will drive decisions on where you spend your marketing budget
  • Design your content for your customers, outside of their smartphone and into the world of smart speakers & connected homes
  • Make the move from producing text-heavy content to connecting with your audience through live video
  • Uncover the creative opportunities of improved formats such as AR, VR and 360 video in social media
  • Develop a roadmap for 2020 to achieve your most ambitious goals in digital marketing and customer experience
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Customer 4.0
How to win over today's very demanding customer emerging technologies

Trainer: Eric Renard


Eric's diverse background, spending years as Digital, Marketing and Communication professional in different international organisations and agencies helped him to excelling strategic and operational projects around digital, marketing, brand and communication, developing content and assets, managing campaigns and coordinating international teams. His speciality is creating consumer centric, digitalfirst marketing, programmatic and mobile strategies, increase expertise in e-commerce and is developing customer centric digital, marketing and commercial approaches.

This workshop is designed to help you understand the transformation challenges you are faced with, and to give you insights, processes and inspiration to help you optimise your strategic, marketing and sales initiatives, through a customer centric and omnichannel approach. We will combine learnings, business cases, exercises and cross-fertilisation, and cover key topics such as optimised customer engagement, role of technology, digital transformation and change in mindsets.

  • A better understanding of how customers behave today and what they expect from you
  • How you can better design your audience segments and interact with them in a relevant way when they are most receptive
  • How to better design your assets and campaigns
  • How an omnichannel approach can boost your sales, campaigns and overall your customer satisfaction and loyalty
  • What are the pillars of a digital transformation you need to go through
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Digital Changemakers
How to win over today's very demanding customer emerging technologies

Trainer: Pilar Barrio


Pilar is a Lead Facilitator for the Google Digital Academy, where she trains their top clients in mobile strategy, programmatic advertising and user-centric marketing. Her compelling style is straightforward, energizing, stimulating of discussion and regularly inspires listeners into action. In her key areas of expertise; video, social media and content marketing, Pilar has advised hundreds of brands looking to cut through the noise of the digital space. They include Sony Pictures, Playstation, Coca Cola, Chevrolet, BBC and Microsoft.

Digital transformation is not just affecting your industry, it’s already impacting your organisation. This is your opportunity to lead internal change and mobilise your teams into activating your company’s digital strategy. This module will give you the knowledge and techniques you need to lead digital transformation in your company, moving from old ways to new ways of working. You will identify the main capabilities and skills you need to become an agent of change within your company. You will develop a new value proposition for your business that is more adequate to the digital world and how digital technology is affecting your industry.

  • Landscape: the business world is in constant change due to the emergence of new digital technologies. To become digital leaders in our organisation, we first need to understand what’s happening in our environment and our industry and how these changes will affect our business model, our relationships with customers and the people we work with.
  • Developing a customer-centric mindset: Digital is forcing us to shift our focus on products and services to shaping organisations around the customer. Learn the basic techniques and methodologies to improve or develop your products, services, brand and culture around your customer networks.
  • Digital data richness and value: how you can use data to solve problems, to scale up your business, to get to know your customer better and to generate more value for them and your business.
  • What can we learn about new business models and digital platforms?
  • Lean startup strategies and agile: A culture of innovation, MVP, test and learn, experimenting.
  • Building new value proposition for your business in the digital world
  • Skills and capabilities for the digital leader 8. Roadmap for you to become a digital transformation leader in your organisation.
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Data & Technology Driven Marketing
Boost the relevancy and cost-effectiveness of your marketing initiatives through data and technology

Trainer: Eric Renard


Eric's diverse background, spending years as Digital, Marketing and Communication professional in different international organisations and agencies helped him to excelling strategic and operational projects around digital, marketing, brand and communication, developing content and assets, managing campaigns and coordinating international teams. His speciality is creating consumer centric, digitalfirst marketing, programmatic and mobile strategies, increase expertise in e-commerce and is developing customer centric digital, marketing and commercial approaches.

The beauty of digital is that we now have at our disposal and endless amount of data that, if we know how to make good use of, can help us to understand very precisely what people expect from us at what very moment of their customer or purchasing journey, and when they are receptive to receiving a message from us. And that’s not all…technology has improved so quickly that you now have many solutions to help you process these data, and make your marketing and advertising initiatives highly relevant, personalised to your very audiences, and very cost-effective.

  • Know what digitally empowered customers are expecting from you
  • Learn how to identify customers' needs and intent, to interact with them in the most efficient way
  • Identify where, when and how to capture the relevant data generated from the customers on-line behaviours
  • Discover how machine learning, programmatic marketing, automation etc… can support you to maximise customer engagement and ROI
  • Understand how to measure your efforts with metrics and KPIs that are relevant for digital across the full customer journey
  • Understand the pillars of digital transformation and why you need to change
I'd like to know more
Master Social Video
Practical Steps to Master Video in Social Media

Trainer: Pilar Barrio


Pilar is a Lead Facilitator for the Google Digital Academy, where she trains their top clients in mobile strategy, programmatic advertising and user-centric marketing. Her compelling style is straightforward, energizing, stimulating of discussion and regularly inspires listeners into action. In her key areas of expertise; video, social media and content marketing, Pilar has advised hundreds of brands looking to cut through the noise of the digital space. They include Sony Pictures, Playstation, Coca Cola, Chevrolet, BBC and Microsoft.

In this exciting workshop you will learn how to plan and create video content to engage your future and existing customers on social media. By the end you will:

  • Understand your customers & what they want, learn easy ways to gain deep insights using social listening and other digital tools
  • Create a content calendar that will make months of content marketing simple and impactful
  • Bring out creative ideas that connect with your customers’ needs
  • Feel confident and supported in every production decision you make
  • Work in an efficient and directed way so you don’t waste your time or your budget
  • Put in place the right metrics that will help you to optimise and improve your content
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Master Brand Storytelling
Unforgettable Brands - Sticky Stories that deliver results for your business

Trainer: Pilar Barrio


Pilar is a Lead Facilitator for the Google Digital Academy, where she trains their top clients in mobile strategy, programmatic advertising and user-centric marketing. Her compelling style is straightforward, energizing, stimulating of discussion and regularly inspires listeners into action. In her key areas of expertise; video, social media and content marketing, Pilar has advised hundreds of brands looking to cut through the noise of the digital space. They include Sony Pictures, Playstation, Coca Cola, Chevrolet, BBC and Microsoft.

Storytelling is the future of marketing, as a tool that helps us stand out in a world where attention spans are short and our target audiences move fast, scrolling down social feeds. Learn to unlock stories that will connect with your audience, in an effective and seamless way, with inspirational examples and a step-by-step methodology

  • Three simple steps, with which you will be able to design your brand storytelling plan
  • Getting inside your customers’ heads using digital insights and using data driven storytellingv
  • How to find the sweet spot between your audience’s mindset and what your brand can offer
  • Being able to make the impact of your stories last and creating a following around your brand
  • You will get to create a piece of work you can start actioning when you go back to the office
  • You will create a plan to launch your value content in the at the right time
  • A step-by-step process to craft a good story for your brand, bringing you great results
  • How to brief your teams to give you all the content variations you will need for each digital channel
  • How to maximise your budget across many different platforms in an effective way
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Social Listening
Why you should care and how to do it well

Trainer: Pilar Barrio


Pilar is a Lead Facilitator for the Google Digital Academy, where she trains their top clients in mobile strategy, programmatic advertising and user-centric marketing. Her compelling style is straightforward, energizing, stimulating of discussion and regularly inspires listeners into action. In her key areas of expertise; video, social media and content marketing, Pilar has advised hundreds of brands looking to cut through the noise of the digital space. They include Sony Pictures, Playstation, Coca Cola, Chevrolet, BBC and Microsoft.

We will discuss strategic approaches to real-time monitoring and active listening of online conversations. The session will cover reputation management, internal processes and how to support innovation and business transformation. By the end of this session, you will be able

  • Identify the needs within your organisation to monitor online conversations
  • Understand how different teams in an organisation can use active listening and monitoring
  • Select the right monitoring technology to meet your objectives and support your business
  • Utilise social data beyond reputation management and customer service to spot opportunities and drive innovation
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Real Time Marketing Strategy
How to hack the news

Trainer: Jon Burkhart


Jon is an award-winning content strategist and copywriter energised by brands who get and keep attention in brave ways. Jon is best known for co-authoring Newsjacking: The Urgent Genius of Realtime Advertising. He brings the fun to the Cannes Lions and SEAT (Sports and Entertainment Alliance in Technology) festivals. Jon helps brands do something new and different that pays off wildly, and gives a ton of tips/tricks — ones you can kick-start tomorrow. Just to name a few.. Jon has been working with: Red Bull, Adidas, Philips, Sony, GlaxoSmithKline, Heineken, Shell, Unilever & Fox Studios.

This insanely interactive course is hand-crafted for anyone in the creation and promotion of content. This includes those who write, produce or distributing content across social media channels. General flow for the day: In the morning, we will cover the basics of the real-time marketing mindset and the importance of your written content strategy. In the afternoon, we'll cover the tactics, content creation tips and tricks as well as measurement.

  • How To Create Attention-Getting Content.
  • Brave, Actionable, Likeable, Long-lasting, Surprising, You-centric.
  • The Power of Insights In Creating Social Content.
  • How to uncover insights that leads to better work.
  • How To Create A Channel Strategy And Calendar.
  • How a channel strategy can allow you the freedom to be flexible with moments that pop up that you couldn't predict.
  • How To Create Sample Content For A Specific Brief
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Live Video Marketing
Become a thought leader and influencer in your industry using live video

Trainer: Pilar Barrio


Pilar is a Lead Facilitator for the Google Digital Academy, where she trains their top clients in mobile strategy, programmatic advertising and user-centric marketing. Her compelling style is straightforward, energizing, stimulating of discussion and regularly inspires listeners into action. In her key areas of expertise; video, social media and content marketing, Pilar has advised hundreds of brands looking to cut through the noise of the digital space. They include Sony Pictures, Playstation, Coca Cola, Chevrolet, BBC and Microsoft.

Live Video is the hottest topic in digital marketing at the moment. However, not many businesses know how to take advantage of it. Learn how your brand become an influencer in your industry using live video. By the end of this session, you will be able to:

  • Understand how to harness live video on social media to reach audiences organically on platforms like Facebook and Instagram
  • Choose the best social media platform for your live broadcasts
  • Prepare yourself for a live broadcast, with the right equipment
  • Find the best way to interact live with your audience, without any fear
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Digital Strategy 360
Develop a strategy to launch and grow your business online

Trainer: Pilar Barrio


Pilar is a Lead Facilitator for the Google Digital Academy, where she trains their top clients in mobile strategy, programmatic advertising and user-centric marketing. Her compelling style is straightforward, energizing, stimulating of discussion and regularly inspires listeners into action. In her key areas of expertise; video, social media and content marketing, Pilar has advised hundreds of brands looking to cut through the noise of the digital space. They include Sony Pictures, Playstation, Coca Cola, Chevrolet, BBC and Microsoft.

This workshop gives you an overview of the digital landscape, including key principles around data and customers, how channels fit together and how to create a plan that works for you.

  • Understand which digital tools they can use to gain insights about their target audience Instagram
  • Build a digital marketing plan that ties back to their business objectives
  • Use social data to develop their content marketing strategy
  • Optimise their content to engage and retain customers
  • Identify and liaise with social influencers
  • Amplify their message through earned and paid media
  • Identify key performance indicators to measure business return for their digital investment
  • Segment their audiences to provide targeted digital experiences
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