8-9 February, Moscow

Ballsy Content Marketing

Insanely interactive work/play shop. During these 2 days, you will learn the secrets to creating game changing content strategy that cuts through the noise & drives sales. This work/play shop is made for anyone involved in the creation & promotion of marketing content. In 2018, everyone working in a company (big or small) has a vested interest in promoting its products/services regardless of whether they’re in marketing.

seniority
1 = specialists
2 = managers
3 = senior managers
4 = directors
5 = c-level executives
entertainment
case studies
customizable
investment
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Insanely interactive work/play shop.

During these 2 days, you will learn the secrets to creating game changing content strategy that cuts through the noise & drives sales. This work/play shop is made for anyone involved in the creation & promotion of marketing content. In 2018, everyone working in a company (big or small) has a vested interest in promoting its products/services regardless of whether they’re in marketing.

If you follow the plan:

  • you can create content that cuts through the noise
  • it will make your messages memorable
  • it will prepare your new prospects to seek you out to learn more
  • you can turn your customers into a lifelong fans
  • you will even see your sales skyrocket

6 examples of what we'll cover

  • The three most important factors to cutting through the noise and standing out as customers become aware of your products/services.
  • The 6 steps of building a BALLSY content brand — is your content Brave, Actionable, Likeable, Long-lasting, Surprising and You-centric?
  • Why the concept of ‘growth hacking’ is actually just a basic requirement for marketing in the age of the SixSecond Attention Span.
  • 100’s of new ideas generated using the principles of BALLSY content. You’ll then evaluate them for each step of the customer journey.
  • 7 reasons why your current efforts to build your brand are actually turning off the people you’re trying to reach the most.
  • Content amplification team mentoring, so you can draw an action plan from what you have learned and then put into practice.

Mad Genius

Award-winning keynote speaker, content strategist and copywriter energised by brands who get and keep attention in brave ways. Jon is best known for co-authoring Newsjacking: The Urgent Genius of Real-time Advertising and co-founding Urgent Genius, the world’s first blog dedicated to real-time creativity, in 2010.

He brings the fun to the Cannes Lions and SEAT (Sports and Entertainment Alliance in Technology) festivals. Jon also speaks regularly at South By Southwest Interactive (SXSW) and now serves on their programming committee. On every session Jon comes up with new "stories" — stories of brands doing something new and different that have paid off wildly. As a bonus round, he’ll rapid-fire a ton of tips/tricks your way — ones you can kick-start tomorrow

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