15-16 May, Budapest

Customer 4.0

We have now entered the 4th industrial revolution. A revolution that led to the emergence of a new kind of digitally empowered, educated customer, with higher expectancies from brands and companies : the Customer 4.0 You need to be ready to adapt and transform and ultimately to provide better experiences to these customers 4.0. This the challenge that you are faced with today.

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1 = specialists
2 = managers
3 = senior managers
4 = directors
5 = c-level executives
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A new kind of customer has emerged..

Each of the 3 industrial revolutions that happened in the 19th and 20th centuries, from the introduction of the steam engine, to the emergence of personal computers and the internet, have led to profound changes and transformations. We have now entered the 4th industrial revolution! An even more spectacular step in technological evolution with the upraise of, amongst others, artificial intelligence, nanotechnologies, big data, IoTs, 3D printing, virtual and augmented reality…

A revolution that deeply impacts our lives as humans, our businesses, our societies, beyond this technological evolution, and most importantly... at a tremendous speed. A revolution that led to the emergence of a new kind of digitally empowered, educated, with higher expectancies from brands and companies : the Customer 4.0. And more importantly, a revolution that can be a fantastic opportunity for your company to keep growing, to be innovative, to go omnichannel, to differentiate from the competition, and ultimately to provide better experiences to these customers 4.0, … But let’s be realistic… there’s one important condition for this to happen. You need to be ready to adapt and transform. This the challenge that you are faced with today.

What you'll learn

  • The challenges and opportunities driven by the 4th industrial revolution
  • What is Digital Transformation and why it is not an option for you?
  • Who are Customers 4.0 and what they expect and how to engage them?
  • Think Marketing 4.0: How to improve your customer’s experiences?
  • Think Sales 4.0: How you can increase your sales in the new ecosystem?
  • ..and lots of inspiration from successful brands

Eric's diverse background, spending years as Digital, Marketing and Communication professional in different international organisations and agencies helped him to excelling strategic and operational projects around digital, marketing, brand and communication, developing content and assets, managing campaigns and coordinating international teams.

His speciality is creating consumer centric, digitalfirst marketing, programmatic and mobile strategies, increase expertise in e-commerce and is developing customer centric digital, marketing and commercial approaches.

He has an innovative and energising educational approach to training, to create serious though interactive, playful and fun learnings experiences which provides commitment, cross-fertilisation and ultimately pleasure of learning. In addition to facilitating workshops, Eric has a proven experience in training the trainers and mentoring for the Google Digital Academy.

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