28-29 May, Moscow

Future Ready Content 2020

We’ll give you 2 days with one of the best engagement intelligence experts and transport all of you to 2020 to see into the future of content marketing. We will run through the latest innovations, put everything inpractice and you'll leave with the plans for a prototype to be implemented in the next 2 years.

seniority
1 = specialists
2 = managers
3 = senior managers
4 = directors
5 = c-level executives
entertainment
case studies
customizable
investment
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Future Ready Digital Hacks

Innovation & new technologies are coming fast and will decrease the value of your products and services in the next 2 years if you keep doing the same things as you’re doing now. What to do?

It's time to start preparing

We will run through the latest innovations in branded experience, such as Facebook Oculus, programmatic video, creative crowdsourcing and the ‘professional influencer’. Finally, we will put all of this into practice by applying 5 hacks to your brand digital strategy.

5 things you'll be able to do by the end of this workshop

  • Identify the key emerging human behaviours that will drive decisions on where you spend your marketing budget.
  • Design your content for your customer’s mobile life, outside of their smartphone and into the world of smart speakers and connected homes.
  • Make the move from producing text-heavy content to connecting with your audience through live video.
  • Uncover the creative opportunities of improved formats such as AR, VR and 360 video in social media.
  • Develop a roadmap for 2020 to achieve your most ambitious goals in digital marketing and customer experience.

Google Digital Academy EMEA Lead Trainer

She is in charge of training top talent in the Google Digital Academy in the EMEA region in Mobile Strategy, Programmatic Marketing and User-centric brand marketing. It’s a rare opportunity to learn from the expert who’s training the most advanced marketing company in the world.

She has helped some of the most advanced brands and businesses to bring their innovation to the next level and get ahead of their competition. Having worked over 10 years at media groups such as Aegis or Havas Media, she combines the know how of the top agencies and the expertise working all around the globe with great brands.

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