25 May, Barcelona


We're going to reveal how to use gamification successfully to take you to the next level in employee engagement and motivation. We'll help you to experience and understand the science and psychology of how gamification works so well. We'll dive into understanding which rewards you can add to your toolbox to help drive motivation for the long term, as well as to gain their engagemen.

1 = specialists
2 = managers
3 = senior managers
4 = directors
5 = c-level executives
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Drive employee engagement


Only 33% of employees are engaged at work; 51% are disengaged and 17.5% are actively disengaged.


Actively disengaged employees are the cause of low productivity, which for example costs the USA about $605 billion a year.


Spending on engaging employees is expected to reach about $ billions per year.

What do you gain?

  • Boost teamwork. A more collaborative environment within your company.
  • Encourage referral. Referrals are one of the most valuable sources when hiring new staff.
  • Lift the spirits of your staff. Make the workplace a more pleasant environment and ensure that employees are enjoying their jobs.
  • Boost productivity. Get your staff fired up by setting a competition. No one wants to come last.
  • Inspire creativity. Encourage employees to think more creatively and come up with innovative ideas for the business.
  • Help with Onboarding. Gamification is very effective in on boarding experiences as it helps employees faster engage with the organisation.

International Gamification Guru

He is Chair of GamFed (the International Gamification Confederation). At GamFed he helps spread the use of gamification best practices to benefit as many people and businesses as possible. He has been Entrepreneur in Residence at the University of Brighton for 8 years. As well as researching gamification for HR at CROME (the University's Centre for Research on Management and Employment), he lectures on gamification and entrepreneurship at undergraduate and post-graduate levels.

He also recently became Practice Director, Gamification at Intelestream Inc. in Chicago, USA. A strategic advisory company in the CRM space. Intelestream Inc. is a Chicago based Customer Relationship Management (CRM) product development and consulting firm. He is Ambassador for Brighton & Hove Chamber of Commerce and for Worthing & Adur Chamber of Commerce.

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