KEY ACCOUNT MANAGEMENT PROGRAM
By attending this program delegates will get a full set of analytical tools that help them to fully understand both the nature of their customers business and the way they make decisions. Delegates will work on live customer issues throughout this workshop, developing live plans.
1 = specialists
2 = managers
3 = senior managers
4 = directors
5 = c-level executives
Delegates will understand how to structure and use the collected information to their favor so they will be able to prepare true value propositions for their customers, negotiate with higher confidence, get in front of the real decision makers or if not possible then be able to influence them, engage and motivate colleagues to support them when needed, write proper KA Plans and as a result of all secure customer relationships and achive Key Supplier Status.
This key account management training program gives you the unique opportunity to self-assess your current KAM capability, and to receive personalised feedback on where your priorities for improvement should lie. Using our Performance Map© tool, you will complete a self assessment questionnaire before attending the workshop, and receive by return a personalised ‘Map’ showing your strengths, weaknesses, and critical focus areas.