DAY 1
BRAND SURGERY
Dive into your brand's greatest successes and failures. Customer centricity, persona building & content marketing matrix. Understand what to do, and what not to do.
DAY 2
MASTER STORYTELLING
Create a step-by-step process to craft an exceptional brand story for your brand that really connects with your potential customers, bringing you great results.
AGENDA
MAY 14th
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FUTURE PROOF YOUR BRAND
- Define brand success
- Identify new branding techniques
- Assess your brand to customer fit
KNOW YOUR CUSTOMER
- Customer Centricity deep-dive
- Define multiple target personas relevant for your brand
- Map your target customer’s journeys
ACTIVATE YOUR BRAND
- Define your brand activation content
- Design your content calendar
- Write your 12-month publishing plan
MAY 15th
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MASTERING YOUR MESSAGE
- Identifying opportunities
- Finding the sweet spot
- Crafting your messages
MEMORABLE STORIES
- Storytelling pillars
- Creative inspiration
- Production planning tips
SHARING YOUR STORIES
- Bite-size content publishing
- Targeting and distribution
- Finding & growing your tribe
EARLY BIRD OFFER TILL 14th FEBRUARY
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TRAINERS
EXPERIENCE & KNOWLEDGE FROM THE BEST
Both trainers have proven experience in training the trainers & mentoring top clients for the Google Digital Academy.
Gina Wessels is a strategic digital marketing and digital transformation consultant with over 16 years’ global experience across a range of industries including luxury hospitality and travel, airline, restaurant and catering, green coffee, wine, agriculture, pharmaceuticals and telecoms
Gina has been a partner of the Google Digital Academy for over 4 years where she delivers Brand, Mobile, Programmatic and most recently the Executive Leadership Transformation program on behalf of Google for their most prestigious clients. Gina is also a subject matter expert and facilitator for the award-winning Squared Online Digital Marketing Certificate.
COMPANIES GINA HAS WORKED WITH INCLUDE
Pilar Barrio works with Google as a lead facilitator for their Digital Academy, where she trains their top clients in mobile strategy, programmatic advertising and user-centric marketing. Her compelling style is straightforward, energising, stimulating of discussion and regularly inspires listeners into action.
In her key areas of expertise; video, social media and content marketing, Pilar has advised hundreds of brands looking to cut through the noise of the digital space. Having worked over 10 years at media groups such as Aegis or Havas Media, Pilar combines the know how of the top agencies and the expertise working all around the globe with some of the best brands.
COMPANIES PILAR HAS WORKED WITH INCLUDE
ORGANIZER
OGI EUROPE
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