Customer &
Brand Strategy

in 2020

with Eric Renard & Pilar Barrio

LEAD PARTNER

Why should you join?

During these 2 days you will see a fresh, disruptive and cost-efficient approach to maximize customer engagement & ROI, and a step-by-step content marketing action plan, that will bring you great results & inspire sales. You will work on YOUR challenges, related to YOUR brands and products, find answers to your custom questions.

You will work with 2 of the best experts in the world when it comes to Customer Engagement and Brand Story Telling, who will become your "colleagues" for two day and share their invaluable insights with you. Join a day or both, the result will be the same - you will take tools and frameworks that are proven to work, home with you.

Focus of the day

How to make the best use of technology in a meaningful, cost-efficient and conversion led way & get an actionable plan to improve your customer interactions

1

Your Customers

Become customer obsessed & understand their journey in an omnichannel ecosystem and having a culture of change, can help you make the communication with your customer meaningful, cost-efficient

2

Your Approach

See a fresh, disruptive and efficient approach to today’s customer journey & learn how to make the best use of data and technology to optimise the interactions you have with your customers.

3

Your Action Plan

Learn a new approach on how to collaborate with your advertising agencies, understand how to implement and measure an omnichannel customer experience & get an actionable plan to improve your customer interactions.

Few words from the trainer

Eric's speciality is creating consumer centric, digital-first marketing, programmatic and mobile strategies, increase expertise in e-commerce and is developing customer centric digital, marketing and commercial approaches.

What else Eric is doing?

Eric has a proven experience in training the trainers & mentoring for the Google Digital Academy.

He has an innovative & energising educational approach to training. He creates serious, though interactive playful & fun learnings experiences which provide commitment, cross-fertilisation & ultimately pleasure of learning. His recent clients include Bayer, Alfa Romeo, Capgemini, Publicis, Jeep and Coleman

Focus of the day

How to plan & produce incredible brand stories that really connect with your potential customers, maximise & disribute your budget across many different channels.

1

Incredible stories

We will teach you in this one-day workshop is a step-by-step process to craft a good story for your brand that really connects with your potential customers, bringing you great results.

2

Smart Budgeting

We will also show you how to plan and produce your content in a way that your budget is maximised and you can distribute it across many different digital and social media platforms in an effective way.

3

Great Content

You can just invest in one day of video production and end up with hundreds of pieces of content, from video, to photography, to podcasts and so on. One day of production can give you 3 to 6 months worth of great content.

Few words from the trainer

Pilar's speciality is creating stories for brands which connect with their potential customers, bringing great results through video, social media and content marketing, mobile strategy, programmatic advertising and user-centric marketing.

What else Pilar is doing?

Pilar is a lead trainer for the Google Digital Academy where she trains their top clients.

Her compelling style is straightforward, energising, stimulating of discussions and regularly inspires listeners into action. Pilar has advised hundreds of brands looking to cut through the noise of the digital space. They include Sony Pictures, Playstation, Coca Cola, Chevrolet, BBC and Microsoft.

Dates & Locations


Budapest
21-22 October, 2019

COURTYARD MARRIOTT CITY CENTER

Moscow
28-29 October, 2019

RENAISSANCE MONARCH CENTRE HOTEL

Tbilisi
26-27 February, 2020

TECH PARK TBILISI


Pricing

till 4th of July

1 Day Pass

499


2 Day Pass

450

  • per person / per day
  • CHOOSE LOCATION

till 30th of August

1 Day Pass

599


2 Day Pass

550

  • per person / per day
  • CHOOSE LOCATION

Standard Price

1 Day Pass

750


2 Day Pass

700

  • per person / per day
  • CHOOSE LOCATION