THE OUTCOME

  • assessment of current KAM status and identify development needs
  • be able to manage the customer relationship towards planned goals
  • be able to identify and influence the customer's decision making process
  • be able to plan and implement a cross-functional contact strategy
  • develop responses and plans designed to achieve Key Supplier Status

THE OUTCOME

  • improved behavioral targeting based on engagement & the right content
  • demonstrating how to use real time social data for product development
  • finding the suitable strategic planning model to achieve objectives
  • measurement & optimization

THE OUTCOME

  • digital landscape overview
  • digital marketing objectives & strategy
  • audience planning & customer insight
  • campaign evaluation and analytics

THE OUTCOME

  • improved problem solving skills
  • improved approach in analysis and planning
  • improved organization within KA team and between other teams
  • improved recognition of hot spots
  • defining the long term plan for relationship development

THE OUTCOME

  • understand the fundamentalconcepts of digital
  • know how digital fits into the modern integrated marketing mix
  • identify which strategic planning model will work best for you
  • gain access to, and be confident using consumer insights tools
  • explore the options and value of various testing methodologies
  • develop an understanding of the impact digital has had on the 4 Ps of marketing

THE OUTCOME

  • new customer segmentation model
  • improved relationship management approach
  • new key account development strategy
  • improved recognition of hot spots
  • guidance on ethical trading in relation to the changed legislative environment

THE OUTCOME

  • new customer segmentation model
  • improved relationship management approach
  • new key account development strategy
  • improved recognition of hot spots

THE OUTCOME

  • creating an employer brand
  • finding the right candidates
  • social & video recruitment
  • screening candidates
  • onboarding & social training
  • social policy & governance
  • enterprise social media
  • choosing the most suitable blogging platform

THE OUTCOME

  • new customer segmentation model
  • improved relationship management approach
  • new key account development strategy
  • improved recognition of hot spots

THE OUTCOME

  • team and individual grow’s (goals, roles, obligations, work plans)
  • dmu analysis
  • customer distinction matrix
  • relation development models

THE OUTCOME

  • assessment of current KAM status and identify development needs
  • be able to manage the customer relationship towards planned goals
  • be able to identify and influence the customer's decision making process
  • be able to plan and implement a cross-functional contact strategy
  • develop responses and plans designed to achieve Key Supplier Status

THE OUTCOME

  • improved behavioral targeting based on engagement & the right
  • demonstrating how to use real time social data for product development
  • finding the suitable strategic planning model to achieve objectives
  • measurement & optimization